Current:Home > MyChipotle brings back 'top requested menu item' for a limited time: Here's what to know -Global Capital Summit
Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
View
Date:2025-04-18 21:39:43
Smoked brisket is back at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (38)
Related
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Boeing CEO says company is acknowledging our mistake after Alaska Airlines door blowout
- First endangered Florida panther death of 2024 reported
- Blackhawks' Connor Bedard has surgery on fractured jaw. How does that affect rookie race?
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- Lisa Rinna's Confession About Sex With Harry Hamlin After 60 Is Refreshingly Honest
- How Jennifer Lopez Poked Fun at Her Past Marriages in Latest Music Video
- Ex-Norwich University president accused of violating policies of oldest private US military college
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Federal lawsuit against Florida school district that banned books can move forward, judge rules
Ranking
- 2025 'Doomsday Clock': This is how close we are to self
- Wisconsin Assembly Speaker Robin Vos targeted for recall for not supporting Trump
- Alan Ritchson says he went into 'Reacher' mode to stop a car robbery in Canada
- Margot Robbie and Emily Blunt Seemingly Twin at the Governors Awards in Similar Dresses
- Trump's 'stop
- Biden administration to provide summer grocery money to 21 million kids. Here's who qualifies.
- Pete Carroll out as Seattle Seahawks coach in stunning end to 14-year run leading team
- Acupuncture is used to treat many conditions. Is weight loss one?
Recommendation
Skins Game to make return to Thanksgiving week with a modern look
Greta Gerwig Has a Surprising Response to Jo Koy’s Barbie Joke
Arizona shelter dog's midnight munchies leads to escape attempt: See the video
Florida welcomes students fleeing campus antisemitism, with little evidence that there’s demand
New Zealand official reverses visa refusal for US conservative influencer Candace Owens
Paul Giamatti's own high school years came in handy in 'The Holdovers'
Gunmen in Ecuador fire shots on live TV as country hit by series of violent attacks
Pete Carroll out as Seattle Seahawks coach in stunning end to 14-year run leading team